Behind the Build

3 articles in this category.

Behind the Build 18 August 2026 7 min read

Why a PDF Can't Just Be Shrunk Down to an Apple Watch

Fitting an A4 page on a watch means shrinking 11pt type to 1.7pt, and zooming back in leaves you reading a fortieth of the page through a keyhole. The arithmetic rules out showing the page — so the words have to leave it. What that costs, and what it takes.

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Behind the Build 28 June 2026 2 min read

Designing BeeReader for the Apple Watch

How we shrank a comfortable reading experience down to a 45mm screen without losing the calm — the constraints, the type choices, and the tricks that made it feel effortless.

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Behind the Build 22 April 2026 1 min read

The Case for Small Apps

Why an independent studio chooses to build small, single-purpose apps in an age of do-everything platforms — and what "crafted with care" actually means in practice.

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